Principle Pitch gives you 72+ proven frameworks — SWOT, OKRs, Porter's Five Forces, SCQA, RACI, and more — with an AI coach built into every one. Never used a framework before? It explains what it is, why it fits your situation, and walks you through filling it out. Every score and forecast is still computed straight from your own data — the AI teaches, it doesn't decide for you.
Big decisions, board updates, and pitches don't fail because the idea is bad — they fail because the thinking behind them was never structured.
You're staring at a blank doc an hour before the board call, trying to remember the framework you used last time — or whether one even applies here.
Every SWOT, every OKR set, every stakeholder map starts from a blank page — because there's nowhere your structured thinking lives and compounds over time.
You know the content is right, but the pitch, the deck, or the email doesn't move the room — because the structure underneath it was never proven to work.
You've heard of SWOT or OKRs, but not Porter's Five Forces or a RACI matrix — and nobody wants to be the one asking "wait, how does this work?" in front of the team.
Tell us your situation, get matched to the right framework, and let the built-in AI coach teach you how to use it. Every insight on the page is still computed from your own answers, never invented by an AI.
Every framework in Principle Pitch now comes with an embedded AI coach. Ask it what a framework is, why it fits your situation, or what to write in a field you're stuck on — it explains in plain English and walks you through it, live.
Competitive threat? New market entry? Prioritization? Answer one question and get matched to the 2–3 frameworks best suited to your situation — out of 72+.
Every tool has manual, editable fields, a "how to fill this out" guide, and an AI coach on standby if you get stuck or want it explained differently — you stay in the driver's seat, it just makes sure you're never lost.
Your workspace autosaves as you type and computes live insights — health scores, forecasts, bottlenecks — straight from your own data.
Describe your challenge and get matched to the right frameworks instead of scrolling through 72 options.
Every framework ships with what it is, when to use it, and how to fill it out — no guesswork, no separate manual.
New to Porter's Five Forces or RACI? Ask the built-in coach what it is, why it fits, and how to fill it out — in plain English, live, as many times as you need.
Every score, forecast, and quadrant classification is computed directly from the data you enter — no AI guessing. Optional AI-assist features are there when you want a head start, and clearly labeled when used.
Every keystroke autosaves. Come back tomorrow, next quarter, or next year and your thinking is exactly where you left it.
Strategy, Communication, Leadership, Sales, Finance, People, Product, Marketing, Operations, Research, and more.
RACI Matrix, Stakeholder Mapping, Capacity Planning, and Team Capacity Heatmap keep everyone aligned on ownership.
From foundational strategy tools to specialized workshops for sales, finance, and people teams.
"I stopped rebuilding the same competitive analysis deck every quarter. Now it's a living workspace my whole team can update."
"Client workshops used to mean packing a folder of templates. Now I open one link and every framework I need is already there."
"The Sales Pipeline tool alone paid for itself — I can see my weighted forecast update the second I move a deal stage."
Illustrative example use cases based on common workflows — not verified customer reviews.
No credit card required to start. Cancel anytime. Every plan includes the full deterministic scoring engine — AI-assist allowances scale with the tier.
For individuals exploring their first frameworks.
For leaders and consultants who work in frameworks weekly.
For sales, consulting, and leadership teams working together.
Need more AI-assist actions? Add-on packs: +100 actions for $5 or +500 actions for $20, available on Pro and Team.
Pooled or unlimited AI-assist actions across your org, dedicated infrastructure, SSO, and a named account manager — priced per seat with volume discounts, starting around $59/user/month.
The core of every framework — health scores, forecasts, quadrant classifications, and recommendations — is computed directly from the data you enter using deterministic logic, never guessed by an AI. Paid plans also include optional AI-assist features (draft starter content, a chat assistant, narrative generation, and smarter recommendations) that you can use or ignore — anything AI-generated is clearly labeled as a starting point for you to edit, not a final answer.
One AI-assist action is one use of an AI-assist feature — generating a starter draft, one message to the chat assistant, one narrative/pitch generation, or one AI-powered recommendation. Your plan's monthly allowance resets each billing cycle, and you can buy add-on packs if you need more.
Answer one question about your situation on the home page and we'll recommend the frameworks best suited to it. Every framework also has a built-in guide covering what it is, when to use it, and how to fill it out.
Yes, on the Team plan. Shared workspaces let your team build on the same RACI matrix, stakeholder map, or sales pipeline together.
Your workspaces are yours. We don't use your data to train any model, and nothing you enter is sent to a third-party AI service — the insight logic runs entirely on your own inputs.
Yes. Pro and Team plans are billed monthly with no long-term contract, and you can cancel from your account settings at any time.
No. Every framework is built as a guided workspace with prompts, examples, and explanations — designed for first-time users as much as seasoned consultants. If you get stuck, the AI coach is there to explain the framework in plain English and walk you through it.
That's exactly who the AI coach is built for. Ask it "what is this and why would I use it" on any of the 72+ frameworks and it'll explain it in plain language, then guide you field by field. Most people learn a new framework faster by using it once with the coach than by reading about it first.
Join leaders, consultants, and sales teams using 72+ proven frameworks to think clearer and pitch better.